If like me, when someone asks: “what’s your favourite colour?” Your reply is always “depends”, then you can definitely relate to Pantone, the global authority for colour, as their favourite colour changes every year.
In 2018 it was Living Coral, in 2019 it was Ultra Violet, and yesterday, Pantone announced their Colour of the Year for 2020 and it’s… Classic Blue. Just like the ocean, the EU flag, Instagram circa 2012 or Too Faced Melted Matte in the shade Who’s Zoomin’ Who.
So, why blue? Isn’t blue a sad colour? Well actually, it’s not. Blue is the exact opposite on the colour wheel to the fiery colours like red, orange and yellow. While these colours can make you feel frantic and unsettled, blue incites the very opposite of that. The colour Classic Blue, especially when displayed permanently in your home can instil calmness and tranquility helping to reduce anxiety and depression, as well as normalise your blood pressure and heart rate.
In a time like 2019 when there’s 1.3 million people in contact with NHS mental health services in the UK this year (so far), it’s not surprising that Pantone have chosen this colour to give all of us battling these co