Truth be told, I expected my successful, independent, informed friends to have their shit together when it comes to their skincare routines – just like they seem to have their shit together in every other aspect of their lives. But, alas, no. At a recent catch-up, when talk turned to self care and then skincare, one confessed “I literally have no idea what to use on my face.” A knowing look was exchanged, then another came forward. “I cleanse my face, but after that, I don’t really know what I need?”
Despite approaching thirty, most either had a loose skincare routine, but weren’t really sure if it actually worked for them, while others chopped and changed at the first sign of trouble. “I sort of have a routine, but as soon as I get a spot, I’ll switch up the whole lot and go nuclear,” admitted another. It seems, behind closed (bathroom) doors, there’s a lot of blagging going on.
In fairness, skincare is an unnecessarily confounding space. The advice out there, and there’s plenty of it, is often conflicting. To exfoliate or not to exfoliate? That is the billion dollar question. With brands bringing out new “wonder” ingredients or “essential” extra steps on a near-daily basis,