On day three of London Fashion Week the talk about sustainability is as commonplace as discussing how Storm Dennis is ruining the fashion packs’ outfit plans.
Every brand is making a nod to it, whether that’s at Fashion East’s showcase – where Gareth Wightman knitted used make-up wipes into a top – or the high street brands dropping capsule collections of organic cotton tees. Quite unkindly, every time someone does something – anything – they get called out for greenwashing and tokenism (and, yes, there is a LOT of it about in the wider industry) but EVERYONE has a duty to do something and seriously, at this stage, every little helps.
For those saying brands aren’t doing enough, GLAMOUR spoke to Justin Thornton and Thea Bregazzi of Preen backstage after their show this morning for a masterclass in considered design. The duo explained some of the reasons they can’t commit to 100% sustainability (and even Stella McCartney, champion of planet friendly fashion, remains at 70% sustainability for Summer 2020.)
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Justin and Thea told GLAMOUR: “We wanted to manufacture the whole collection in the UK” but the resources weren’t there to support the production.