When we think of natural beauty, we probably think about anything from making our own body scrubs to – if we’re adventurous and have watched enough YouTube tutorials – creating our own natural deodorants. But ‘natural beauty’ is no longer for those on the fringe of society’ and it is big business. This sector in beauty has risen by 14% in 2018 across the UK alone and globally, it’s currently worth $34.5 billion.
We are having a moment in beauty where consumers are becoming incredibly conscious, questioning what we consume and what we put on our skin. And so it is no wonder that cultural beauty remedies are being revived. It was however only when I, a British born Bangladeshi girl, went on a recent twelve-day trip to Bangladesh, my mother country, that I was reminded of where many natural beauty methods in the West derive from. Just like the UK, where skincare and elaborate nighttime routines are synonymous with self-care, using your hands to grow what ends up being in your kitchen and your bathroom cupboard is customary in Bangladesh. Bangladeshi ‘village’ women, know how to make body scrubs from coconut meat, sugar grains from their own sugar canes,