Whether we’re making vegan dietary choices or embracing a more sustainable fashion regime, as we move into the new decade, it’s clear we’re becoming more conscious beings.
With people focussing on their mental heath and wellness now more than ever, a new breed of ‘sober curious’ folk – those who drink less or not at all – is cropping up.
Indeed, Dry January is on the rise, with 4.2 million people taking part in 2019 and 38% of the population going sober at the start of 2020. Countless brands are jumping on the back of the nation’s thirst for sobriety, with the world’s largest drinks company, Diageo, buying out the world’s first distilled non-alcoholic spirit, Seedlip, and the likes of Heineken and Budweiser releasing low-alcohol iterations.
“We are entering into a new age of what it means to be sober in 2020,” said Emily Syphas, the pioneer behind, Sober & Social; the new-age of socialising that provides fun, support and exciting, alcohol-free events at some of London’s premier venues for people living or exploring a teetotal lifestyle.
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