Goat yoga, semiprecious stones for vagina health, vaginal steaming, bum sunbathing… Nothing shocks us when it comes to wellness pursuits. But the unfortunate reality is that while influencers and brands cash in on the world’s wellness obsession (latest estimations state that the industry is worth over $4 trillion) by pushing dubious practises and unfounded fads, a shadow is cast over the principles that could serve to help millions of people, preventing them from being respected and adopted by modern medicine.
Is the rise in wellness a direct result of medical misogyny?
Let’s take women’s health. Last year the ‘yoni egg’ blew up in popularity thanks to renowned wellness brand Goop selling it on their website. The eggs are crafted from semiprecious stones such as jade and are designed to be inserted into the vagina for pelvic floor strengthening exercises. However, the yoni egg was slated by medical professionals and gynaecologists for being unsafe (stones are porous, meaning they are impossible to clean and harbour harmful bacteria) and unfounded (there is no clinical research into the efficacy of yoni eggs). Eventually, Goop lost a lawsuit and was forced to pay a six-figure fine. Despite the customers who had spent £60 on the product and the unknown number of users who had adverse health effects,