Everything has boiled down to basics… For seven weeks we haven’t been allowed to leave our house unless we’re exercising, buying food or for medical reasons. Since Sunday night’s announcement, we now have extra rations of fresh air but as shops won’t be opening until June (all being well) online retail is our only way to get a fashion fix. Unless you’ve taken up DIY dressmaking as your #covidcraft which, TBF, isn’t such a bad idea.
Instead of painting, scrolling and adding to cart has been my lockdown hobby of choice. Delivery drivers are key workers, so our buys can still make it to our door but there is so much shame around shopping during the Coronavirus crisis. Fashion is not essential. As well as the valid worries of putting lives at risk by ordering a tie-dye tracksuit, people’s livelihoods have been devastated. As we head towards a likely recession, shopping – and showing off new purchases – is beyond tone deaf. Yet retail is part of the British fashion industry’s £32billion contribution to the UK economy – which the government is trying to salvage through allowing the return to work. So if we can, surely we should shop without the stigma?